Forming a methodological basis for the study of the investment policy of business entities in the regions of the Russian Federation 

Vladimir Yu. Sinyavin,  Candidate of economic sciences, associate professor of the sub-department of management and economic security, Penza State University (40 Krasnaya street, Penza, Russia), vladimir.siniavin@mail.ru
Valentina A. Skvortsova, Doctor of economic sciences, professor,  professor of the sub-department of economic theory and international  relations, Penza State University (40 Krasnsya street, Penza, Russia), va_skvortsova@mail.ru
Svetlana V. Taktarova, Candidate of economic sciences, associate professor, head of the sub-department of management and economic security, Penza State University (40 Krasnaya street, Penza, Russia), kaf_eop@rambler.ru 

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10.21685/2072-3016-2021-2-13 

Background. The development of strategic directions for designing a promising investment policy of business entities in the regions of the country is possible on the basis of an appropriate methodological framework. The analysis of the approaches currently practiced to the study and management of investment activities of domestic enterprises allows us to form a methodological basis for the study.
Materials and methods. The study uses the source-based method, as well as elements of the methodology of system analysis. 
Results. The positive aspects of the approaches to managing the investment policy of regional economic entities, as well as their shortcomings from the perspective of the stated research issues, are revealed.
Conclusions. The provisions of the marketing approach are most consistent with the goals and objectives of the study aimed at identifying the best ways to build an investment policy in the constituent entities of the Russian Federation. At the same time, a combination and complementarity of the approaches available in science will give the best result in managing the investment policy of regional economic entities.

investment policy, regional economic entities, investment attractiveness, process approach, marketing approach, investment management

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